iPhone 18 Pro Storage Upgrades Still Priced at 3x Apple's Cost

Apple is reportedly still charging about three times its own cost for the higher storage tiers of the iPhone 18 Pro. The finding comes from an analysis cited by The Wall Street Journal (WSJ). What makes it interesting is the timing: Apple says its profit margins are under pressure.

Apple has long had a reputation when it comes to upgrade pricing. Opting for more RAM or storage on its devices almost always means paying a steep premium, because the company is famous for its big markups.

Apple Says Margins Are Under Pressure

In its latest earnings report, Apple said higher component costs are squeezing its margins. That is the case even after it raised prices.

The analysis cited by the WSJ paints a different picture. For the higher storage tiers of the iPhone 18 Pro, Apple is said to still charge three times its own cost. In other words, rising component costs haven't changed the long-standing pattern in storage upgrade pricing.

What This Means for iPhone Storage Upgrade Pricing

The available source doesn't break down costs or prices for each model, so we can't give the exact gap. The analysis's conclusion is still clear: bigger storage options remain one of the most profitable parts of iPhone sales.

If you're planning to buy an iPhone 18 Pro, that's useful context. The price gap between storage tiers isn't just a reflection of memory chip costs, but also a hefty markup on top.