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Apple Store is down, for one of two reasons
Published
25 Jun 2026
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2 x
Black screen with glowing Apple logo outline above large text saying Be right back and smaller text noting updates to the Apple Store and asking visitors to check back soon
The Apple Store is currently down, with the company saying that it is "making changes" to its online shopping site and leaving people temporarily unable to buy iPhones and more.The Apple Store is down right nowApple has yet to confirm why the store is down, but given the timing, it's likely to be preparation for its annual Back to School sale. The sales launch every year around this time, offering students and educators a way to save money on their Apple purchases.However, it's also possible that Apple is readying price increases across the store. The company recently confirmed that price increases were on the way amid ongoing global parts shortages. Continue Reading on AppleInsider | Discuss on our Forums
